Profit and Grow Newsletter Issue #1

The Apex Offer

How to turn your clients to a better direction

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Sean Anthony calls his the “Godfather Offer”… an offer they can’t refuse.

Alex Hormozi calls his the “Grand Slam Offer”, an offer so go they’d be stupid to say no, in his book “$100m Offers”.

I’m a car guy, I think in car guy terms.

I call mine the APEX OFFER!

The APEX is the center point of a turn. The critical point where you are officially traveling in a new direction. AKA - The transformation you’re selling your client.

Before you take the turn, you have to slow down. Otherwise, you shoot right off the side of the track. Your clients are no different.

How do we get them to slow down and starting thinking about a change?

The Lead-In of the offer.

This is where you capture their attention, win their trust, and show them a better way of doing business.. or living.

A lead-in to your offer could be a:

• Skill Workshop

• Newsletter

• Challenge

• Webinar

• e-Book

Typically free, this is your chance to give away some value. In my experience, if you don’t feel like you’re giving away too much, you’re not giving away enough.

Skill Workshop

This could be an in-person or virtual event were you spend 2-4 hours with a small group, teaching them a tangible skill to make a positive change in their lives.

Newsletter

A weekly, bi-weekly, or monthly opportunity to provide tips and tricks where you can capture attention and give valuable insights into making a positive change.

^{More on newsletters in my issue about this new content strategy!}

Challenge

“Lost 20 lbs in 6 weeks, guaranteed” - Alex Hormozi, Gym Launch.

“Your FIRST funnel challenge” - Russell Brunson, Clickfunnels

The challenge helps someone achieve a sub-goal of their dream lifestyle.

A weight loss challenge at a gym is to ensure success to promote signing up for a membership.

Russell’s “First Funnel” challenge teaches you to use his software product, Clickfunnels, so it’s easier to sign up and adopt.

Webinar

Shorter, lower impact on your daily routine, but a massive opportunity to deliver value. What can you teach, that highlights an amazing transformation, in 30-45 minutes? Then, do it every other week or so. Repeating the same webinar performs better than trying to do different ones.

e-Book

Not a fan of getting on camera or in front of people. Like the idea of a newsletter, but not the weekly commitment, then an e-Book could be for you.

Write out a step by step guide on how to achieve a life changing transformation for themselves. (It can be as short as 10-20 pages…)

At the end of your lead-in, you make your APEX OFFER!

The APEX offer is the transformation.

Don’t have one yet? That’s ok.

We all know how to solve a valuable problem that people will pay for.

Maybe you learned it in school, or at your current job.

OR - More likely

You recently solved a problem for yourself that (saved or made) you money, and people would pay double to have you do it for them. And now you can do it faster!

Here’s a REAL WORLD example

Shay Rowbottom Marketing

Shay is a LinkedIn influencer and video content marketer. Let’s ‘Profit Hack’ her.

First - Her lead-in…

Shay posts videos on LinkedIn telling you exactly how to share your story. The format to use. The frequency to post. How to be successful. It’s all there.

Now you’ve slowed down. “This Shay person is on to something.. with her 800k+ followers, nice house, and laid-back attitude”.

Enter - the APEX

12 Week Bootcamp teaching you everything you need to know about creating videos for LinkedIn - with script templates, equipment lists, step-by-step guides, checklists, weekly group coaching sessions, and a pod (group of people to engage with each others posts) - $5,000

There it is, you’re set off in a new direction. You’re a video content creator

But wait… now what?

After the APEX, it’s time to accelerate!

Accelerate is the final step of the 3-part APEX OFFER

Back to Shay Rowbottom 

After 12 weeks, you’ve got the skills, you’ve got the tools, you’ve got the roadmap. But here’s the thing, change is hard.

In order to effectively transform, or change directions, you need consistency.

Shay’s “Accelerate Offer” -

Upsell

Video Content Marketing Agency - they will create, edit, and post videos for you

$3,500/mo

Downsell

Stay in the community, keep coming to the weekly coaching sessions, stay in the pod. The “We’ll all win together” community model.

$350/mo

Shay Rowbottom marketing is running the perfect “APEX OFFER” strategy.

Now, I want to hear from you.

If you’re reading this, you’re a Profit Hacker. You want to create value for others by guiding them through a critical transformation.

What does your offer look like?

1. What will be your “Lead-In”?

Will you start a webinar? Launch a Podcast or Youtube video series? Start a bootcamp or run a challenge?

How can you get your ideal client to slow down and think about a better life? Give them the skills to do it themselves (DIY)

2. What will be your APEX OFFER?

How can you guarantee the transformation?

3. What two ways can you make sure they stay successful? Upsell and Downsell to “Accelerate”!

Use the 1/10 and 10x option here to give your clients the choice of doing it WITH them (DWY) or doing it FOR them (DFY).

Thanks for reading the first issue of the Profit and Grow newsletter. Past issues will be located on the blog section of profitandgrow.com.

If you need help with anything I talk about, or need help maximizing your profit, minimizing your taxes, understanding your cash flow, or making the best spending decisions, connect with me on LinkedIn https://www.linkedin.com/in/danielt6/